The Role
You'll own creative strategy across our full client portfolio — eCommerce, lead generation, and software. That means owning the brief, owning the backlog, owning the UGC creator pipeline, and owning what happens when a creative stops working. You're the person who knows what to test next before anyone asks, and why. This is not a brand strategy role. It's not a creative director role. It's a performance creative role; every concept you develop has a CPA target behind it, and you're responsible for helping hit it.

What You'll Own
Brief Writing and Concept Development: Own the end-to-end briefing process for all creative entering production — static, short-form video, long-form direct response, display, and YouTube. Maintain a rolling backlog with 4+ weeks of net-new concepts brief-ready at all times. Hit monthly throughput targets across the full vertical portfolio. Balance net-new concepts with iteration direction — enough new angles to sustain testing velocity, enough iteration to fully exploit what's already winning.



Proactively identify untested formats and underserved verticals and bring them into the queue before someone has to ask.

Performance Intelligence: Analyze creative performance data alongside the paid media team to identify winners, flag fatigue, and determine what to test next. Translate findings into new briefs and updated creative direction — not just observations in a Slack message. Maintain a living creative playbook that documents winning formulas by persona, vertical, and format so the team always starts from accumulated learning, not from zero. Run competitive creative research on a regular cadence and flag emerging opportunities before they're mainstream. Drive cross-vertical learning — when something wins in one vertical, brief it for the others.

UGC Creator and Talent Management: Own the UGC creator pipeline from sourcing through performance review. Maintain the Airtable creator dashboard as the single source of truth — profiles,

📌 Senior Creative Strategist (México)
🏢 Future of Learning
📍 México