Required: Minimum of 1–2 years of marketing experience in a law firm , preferably a Plaintiff Personal Injury practice.
The Marketing Assistant supports J&Y; Law’s marketing initiatives, with a focus on lead tracking, reporting, social media, content publishing, and vendor support . This role ensures the firm’s marketing strategy is executed with accuracy, compliance, and creativity. The Marketing Assistant will work cross-functionally with intake, attorneys, and external vendors to drive client engagement and support business development.

Key Responsibilities
Lead Tracking & Reporting
- Maintain and optimize lead tracking systems (Excel, Power BI).
- Track lead sources (web, calls, referrals, paid ads, SEO).
- Report KPIs including lead volume, cost per lead (CPL), conversion rates, and ROI.
- Automate recurring reports and highlight insights for optimization.

Social Media & Content
- Manage content calendar and schedule posts across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Upload and format blog posts with SEO best practices.




- Repurpose content across channels for maximum reach.
- Track engagement metrics (likes, comments, shares, CTR).

Research & Vendor Support
- Conduct competitive monitoring of other law firms.
- Research blog topics, keywords, and trends (AI-powered search, TikTok/YouTube SEO).
- Support vendor vetting and prepare comparison sheets.
- Assist with community outreach, sponsorships, and event coordination.

Brand & Compliance
- Ensure all content aligns with J&Y; Law’s brand voice and values.
- Maintain compliance with California Rule 1-400 for legal advertising.
- Adhere to HIPAA/privacy guidelines when handling client-related data.

Skills & Qualifications
- 1–2 years of marketing, digital media, or administrative support experience (law firm or professional services preferred).
- Proficiency with Google Workspace, Canva, CallRail, Zoho, Mailchimp, Ahrefs, PPC dashboards .
- Strong skills in Excel (pivot tables, charts) and famil

📌 Marketing Assistant (México)
🏢 J&Y Law Firm
📍 México