About The Role
The SEO & Web Acquisition Analyst owns two deeply connected surfaces: organic search as an acquisition channel, and the company website as the primary conversion environment for new users.

This is not a role where SEO and web are treated as separate workstreams handed off to different teams. Here, they are one because ranking for the right keywords only matters if the page those users land on converts them into FTDs. You own the full journey from search intent to first deposit, and you are accountable for both the traffic and what happens to it.

You will think like an SEO strategist, act like a web product owner, and measure everything against one north star: acquisition.

Core Responsibilities
SEO Organic Acquisition
- Own the end-to-end SEO strategy: keyword research, content architecture, on-page optimization, technical SEO, and link building.
- Build and maintain a keyword universe mapped to acquisition intent prioritizing terms that drive users likely to convert to FTD, not just traffic volume.




- Conduct regular technical SEO audits and drive resolution of issues (crawlability, indexation, Core Web Vitals, structured data) in partnership with Engineering.
- Develop content briefs and SEO guidelines for internally or externally produced content, ensuring every piece serves an acquisition purpose.
- Monitor algorithm updates and assess impact on rankings and organic FTD flow; adapt strategy accordingly.
- Build and execute a link acquisition strategy focused on domain authority and referral traffic quality.

Web Ownership Conversion & Experience
- Own the company website as an acquisition asset: you are responsible for its performance, structure, and ability to convert visitors into registered and depositing users.
- Define and maintain the website roadmap prioritizing changes that directly impact acquisition metrics (landing page performance, conversion rate, load speed, UX clarity).
- Partner with Design and Engineering to implement web improve

📌 SEO & Web Acquisition Analyst (Monterrey)
🏢 Rebet
📍 Monterrey