Brand

No specific Brand

City

Ciudad de México

Work area

Marketing

Job type

Permanent
The Opportunity

Your mission will be to play a pivotal role in executing and managing advocacy programs at the local level in key social platforms: TikTok & Instagram. Driving meaningful and authentic connections with advocates.
What you'll get to do

Advocacy Program Localization & Execution
- Adapt and execute global advocacy strategies to fit local market dynamics, ensuring relevance to cultural nuances, consumer preferences, and regional trends.
- Develop and lead localized advocacy activations, amplifying brand visibility and driving consumer loyalty.
- Partner with cross-functional teams (PR, Social Media, Events, E-Commerce, Marketing …) to align local advocacy efforts, ensuring a consistent brand message across all platforms.
- Share insights and results from local programs with global teams to inform and optimize broader advocacy strategies.

Creative Briefing & Toolkit Deployment
- Develop clear, locally relevant creative briefs to guide advocacy initiatives,



ensuring alignment with global strategies while reflecting local culture, tone, and audience preferences.
- Adapt general toolkits to provide advocates with actionable resources, including campaign messaging, brand storytelling guidelines, product highlights, and activation frameworks tailored to the local market.
- Collaborate with internal teams to ensure toolkits are seamlessly implemented and resonate with advocates in the local market.
- Ensure all advocacy materials empower advocates to communicate authentically, fostering engagement and brand affinity across their networks.
- Monitor and gather feedback on toolkit adoption and advocate-driven activations, using insights to refine resources and improve future programs.

Advocacy Programs & Engagement Activities
- Execute comprehensive advocacy programs designed to build meaningful, long-term relationships with all levels of advocates.
- Develop and implem

📌 Advocacy Manager (Ciudad de México)
🏢 Puig
📍 Ciudad de México