Overview
CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a integral community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities
The Opportunity
Responsible for leading the strategic design, orchestration, and optimization of CRM and personalized consumer engagement initiatives across owned media channels.

This role sits at the intersection of business, consumer strategy, data,



and marketing technology, translating business objectives into connected consumer journeys that drive acquisition, engagement, enrichment, retention, and loyalty foundations.

The role requires a hybrid profile with strong CRM strategy capabilities, consumer-centric thinking, journey orchestration expertise, and a solid understanding of marketing automation and personalization ecosystems such as Salesforce Marketing Cloud and Customer Data Platforms (CDPs).

The CRM & Personalization Coordinator will work cross-functionally with brand teams, analytics, media, data, and technical teams to define scalable CRM strategies and personalized experiences across multiple markets and business units.

Your Impact
As
CRM & Personalization Coordinator
your scope would consist of …
- Lead CRM and personalization strategies across consumer lifecycle journeys.
- Design scalable, data-driven journeys across owned media c

📌 CRM & Personalization Coordinator (Ciudad de México)
🏢 PEPSICO
📍 Ciudad de México