Who is Forcepoint?
Forcepoint simplifies security for integral businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you

The AI Web Optimization Specialist is responsible for improving how Forcepoint.com attracts, engages and converts prospective buyers through the strategic application of artificial intelligence, behavioral analytics, experimentation and personalization.

This role will analyze how visitors interact with the website, identify areas of friction or opportunity and translate those findings into measurable improvements across content, navigation, conversion paths, forms and personalized experiences.



The specialist will also develop AI-assisted workflows that help the web team analyze performance, generate hypotheses, evaluate content and accelerate optimization.

Working across Web Strategy, Product Marketing, Demand Generation, Marketing Operations, UX and Development, this role will help us transform Forcepoint.com to a more intelligent, adaptive and consistently measured digital experience.

The role supports the entire digital buyer journey, from discovery and education through product evaluation and conversion. It will also help ensure that Forcepoint’s web content and technical foundations are understandable to AI-powered search engines, assistants and answer platforms.

This is not a traditional search, content production, web development or project management position. It is a hands-on optimization role focused on improving buyer experience, qualified engagement, conversion performance and pipeline contribution.

Location: Remote Mexico
Responsibilitie

📌 AI Web Optimization Specialist (Torreón)
🏢 Forcepoint
📍 Torreón