We're looking for a
Regional Business Development Manager
to lead Loymark's commercial growth across Mexico, Colombia, Ecuador, and Costa Rica. Working closely with the CEO, Country Managers, Marketing, and subject matter experts, you'll be responsible for building, managing, and closing new business opportunities while transforming Loymark's expertise, capabilities, and success stories into a scalable and systematic business development engine.

Key Objectives
- Accelerate the growth of a qualified regional sales pipeline.
- Strengthen the quality and consistency of inbound and outbound prospecting.
- Reduce dependence on the CEO and Country Managers as the primary sources of new business opportunities.
- Translate Loymark's capabilities into compelling, client-focused commercial conversations.

Key Responsibilities

Regional Business Strategy
- Partner with the CEO and Country Managers to define and execute the regional business development strategy.
- Identify priority industries (retail, banking, consumer goods, pharmaceuticals, mobility, fuel, media, technology,



financial services, among others) and define adecuado customer profiles and qualification criteria.
- Map key decision-makers, including CMOs and leaders in Marketing, CRM, Loyalty, Customer Experience, Digital, Trade Marketing, E-commerce, Data, Innovation, and Procurement.
- Develop inbound, outbound, referral, partnership, networking, and event strategies while positioning Loymark's capabilities through compelling value propositions.

Prospecting & Lead Generation
- Engage prospects through LinkedIn, email, events, referrals, and existing databases using personalized outreach tailored by industry, account, and decision-maker profile.
- Generate meetings with senior decision-makers and qualify opportunities based on commercial potential.
- Prioritize accounts according to strategic fit, opportunity size, and likelihood of conversion.

Pipeline Management
- Design and manage a disciplined sales process, i

📌 Regional Business Development Manager (México)
🏢 Loymark
📍 México