Digital & Media Lead (Ciudad de México)

Digital & Media Lead (Ciudad de México)

13 ago
|
Opella
|
Ciudad de México

13 ago

Opella

Ciudad de México

- Location: CDMX

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Digital & Media Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About The Job
The Opella Media Head is responsible for the strategic direction and execution of the company's media initiatives, across both offline and online channels. This role involves leading the planning and purchasing of media, ensuring alignment with general corporate objectives, and maximizing the impact of advertising campaigns. The Media Head works closely with senior management and strategic partners to optimize media budget efficiency and drive business growth. Also the Media Head will lead a young and talented media team where need to lead via example and ensure high integration with the Brand teams.

Main Responsibilities
- Lead the media and digital strategies across brands, ensuring alignment with business priorities,



brand objectives, and growth opportunities.
- Drive agency relationship management across multiple partners, fostering strong collaboration, performance oversight, and strategic alignment between internal teams and external agencies.
- Own strategic media and communication negotiations, working cross-functionally with procurement and partners to maximize efficiency, optimize costs, and deliver structural improvements.
- Oversee content operations and team structures, implementing processes, KPIs, dashboards, and agency models that improve executional excellence and operational scalability.
- Partner closely with brand teams as a trusted advisor, shaping campaigns and communication strategies beyond media planning to support broader business impact.
- Lead the adoption of measurement frameworks, scenario planning, and ROI analysis to strengthen decision-making and improve investment effectivenes

📌 Digital & Media Lead (Ciudad de México)
🏢 Opella
📍 Ciudad de México

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