Key Responsibilities

Data Collection & Market Research: Design surveys, conduct focus groups, and gather external market intelligence to understand consumer preferences and buying habits.

Campaign Evaluation: Track and analyze the effectiveness of advertising and marketing campaigns (ROI, engagement, reach) across all channels.

Competitor & Trend Analysis: Monitor industry statistics, gather competitor data (pricing, marketing strategies), and forecast upcoming sales and market trends.

Reporting & Storytelling: Synthesize complex data sets into visual dashboards, detailed reports, and presentations for non-technical stakeholders.

Cross-Functional Collaboration: Partner with the broader marketing, sales, and product development teams to ensure data-driven decisions align with company goals.





Required Skills & Qualifications

Analytical Tools: Proficiency in statistical software (e.g., SPSS, SAS, R) and business intelligence/visualization tools (e.g., Tableau, Power BI, Google Analytics).

Data Management: Advanced Microsoft Excel skills and familiarity with programming languages like SQL or Python.

Business Acumen: A solid understanding of marketing principles, consumer psychology, and market dynamics.

Communication Skills: The ability to translate numbers into compelling, strategic "stories" that drive business action

📌 Marketing & Insight Analyst (México)
🏢 Hy Cite
📍 México