Position Summary:
The General Product Manager (GPM) is responsible for driving the strategic direction, growth, and profitability of assigned industrial product lines across global markets. This role integrates voice of the customer, market insights, and competitive dynamics to define and execute product strategies that deliver differentiated value.

This role will be a player / coach serving as the strategic product leader for the segment. You will manage a team (Product Manager directly and a Marketing Manager indirectly), and also own a defined portion of the Industrial portfolio. The GPM will lead cross-functional efforts spanning product development, marketing, sales, and operations, ensuring alignment with company objectives while meeting customer and market needs. This individual operates within OEM-driven environments and is accountable for product lifecycle management from concept through commercialization and beyond.

Key Responsibilities
Strategy & Market Leadership
• Develop and execute global product line strategies aligned with business objectives.




• Conduct forward-looking market analysis including segmentation, trend identification, and growth opportunities.
• Perform competitive analysis to inform positioning and differentiation strategies.
• Define and refine value propositions based on customer needs and market insights.
• Drive product positioning and messaging across regions and customer segments.

Voice of Customer & Value Creation
• Lead voice-of-customer (VOC) initiatives to identify unmet needs and translate them into product requirements.
• Develop and implement value-based pricing strategies.
• Partner with sales and marketing teams to ensure strong value communication to customers.

Product Development & Lifecycle Management
• Own product roadmap development and execution.
• Lead Stage-Gate new product development process from ideation to launch.
• Create business cases for new product initiatives, including market size, target customers,

📌 Global Product Manager (México)
🏢 Ventes Recruiting
📍 México