Director of Performance Marketing Role Overview

Maxima parent company of Pro Standard is hiring a Director of Performance Marketing to lead all paid media spend across Meta and Google for our US DTC business and growing international footprint.

This role will be based in Mexico and will work closely with our leadership, creative, ecommerce, CRM, and international teams. You will set the paid media strategy, own our performance gates, lead a paid execution team based in India, and partner directly with the creative team on paid asset production.

This is a strategic leadership role focused on building a paid program that compounds over time moving quickly to scale what is working, refining or retiring what is not, and designing tests that improve our learning velocity week over week.

This is a full-time, in-office role based in Mexico City / Naucalpan, Mexico, 5 days per week.

Performance gates — knowing when to enforce them, when to test exceptions, and how to clearly communicate the rules to the team and leadership.
Budget allocation across channels, audiences, campaigns,



and geographies, including weekly reallocation decisions when performance signals change.
The testing roadmap defining what hypotheses we are testing each week, what we expect to learn, and how those learnings will influence future decisions.
Leadership of a multi-person paid media team based in India, including daily handoffs, asynchronous decision-making, performance follow-up, growth conversations, and clear scope for each direct report.
Cross-functional partnership with Site/Ecommerce, CRM, Brand, Creative, Affiliate, and Influencer teams to connect paid performance with landing page strategy, lifecycle marketing, creative angles, whitelisting, and amplification opportunities.
Brand-aligned creative integration ensuring that paid creative performs while protecting and strengthening the brand voice the team has built.
International paid strategy as the business expands into markets such as

📌 Energy head of marketing (México)
🏢 Maxima Apparel
📍 México