Marketing Manager (México)

Marketing Manager (México)

13 ago
|
Viatris
|
México

13 ago

Viatris

México

At VIATRIS™, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via :
- Access – Providing high quality trusted medicines regardless of geography or circumstance;
- Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
- Partnership – Leveraging our collective expertise to connect people to products and services.

Every day, we rise to the challenge to make a difference and here’s how the Marketing Manager role will make an impact:

Design and lead the end-to-end marketing strategy for the CNS (Central Nervous System) portfolio to accelerate business growth and achieve sales and revenue targets. This role is responsible for developing and executing data-driven marketing campaigns, optimizing investment allocation, and driving measurable impact across the product lifecycle.




Inspire and engage the CNS Sales team to ensure strong alignment and flawless execution of marketing strategies.

Key responsibilities for this role include:
- Define/Develop portfolio strategy, planning & execution follow up.
- Provide insights to drive strategic decisions through a deep market analysis and research (FC Accuracy).
- Provide the right tools to SF to ensure a proper execution of the strategy, aligned with SF insights & unmet needs (Training, promo mats, CME Program, digital assets, etc.).
- Strategic DME allocation to ensure ROI maximization on every investment.
- Performance Monitoring: Assess revenue potential for product franchise & influence the development of country sales targets.
- Coordinate Cross-Functional teams (Internal / External) to ensure proper execution at all levels.
- Regulatory and Compliance Responsibility: Guarantee high Compliance standards in all interactions.
- Design an innovative Omnichannel Strategy and ta

📌 Marketing Manager (México)
🏢 Viatris
📍 México

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