PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Responsible for planning, organizing, and driving the effective implementation of the communication strategy, key campaigns and Brand Calendar, with a consumer-driven mindset and local relevance across LAM Market sub-units, with focus on building credibility and driving market share gain.

Ensure the seasonal activation execution across all Marketing channels is consistent with pre-season and in season organization and direction.

KEY RESPONSIBILITIES:
- Drive the annual and seasonal BU activation plan, including key campaigns and moments across channels and Market sub-units (integrating artists, influencers, events, and communities), based on BU go-to-market plan and General and Market aligned priorities to drive brand and Business KPIs.
- Responsible for ensuring the best possible campaign tools and content to cover all relevant consumer touchpoints (media, digital activation, adidas apps, publishing, social, public relations, Own Retail and trade marketing, consumer-facing events)



are delivered for the category OTIF to ensure effective implementation.
- Create or adapt any additional category brand communication content to maximize consumer impact for relevant channels (where required and approved by Global), to be executed by the Market's sub-units.
- Responsible for the creation and embedding a process with Regional Activation team and Local Communications leaders to gather input from, deliver tools to and approve executional plans from the Market's sub-units.
- Provide input to the Global BU and Brand team to ensure Brand Marketing tools are optimized to best meet Market needs to build consistent, efficient, and standardized marketing plans.
- Input into the creation of a seasonal and annual Brand Calendar which includes Omni Channel activation.
- Brief and manage internal and/or external resources for creating and adapting locally needed category specific marketing tools/content.
- Coordinate alignment with in

📌 Director Brand Communications (Ciudad de México)
🏢 Adidas
📍 Ciudad de México