About the Role
VIAS is looking for a Growth Marketing Specialist to help drive pipeline growth across key Business Units by turning strategy into high-impact execution.
This is a hands-on, cross-functional marketing role for someone who can translate technical solutions into compelling campaigns, content, and digital experiences that generate demand. You will work across multiple channels and initiatives, including email, social media, landing pages, webinars, events, outbound support, and performance tracking.
You will also be expected to use AI tools confidently and practically to improve the speed, quality, and scale of marketing execution. We are looking for a marketer who combines strong execution skills with commercial thinking, digital fluency, and the ability to manage multiple priorities across different parts of the business.
Role Objective
Drive pipeline growth by translating technical solutions into high-performing marketing programs across assigned Business Units. This role connects strategy to execution across campaigns, content, events, digital channels, and reporting,
ensuring marketing initiatives are aligned to revenue goals and delivered effectively.
Key Responsibilities
Demand Generation and Campaign Execution
Execute marketing campaigns across assigned Business Units, ensuring strategy is translated into coordinated, multi-channel execution. Support campaign planning, manage timelines, and ensure campaigns launch on time with consistent messaging across all channels.
Help deploy and optimize campaigns across email marketing, social media, web and landing pages, outbound sequences, webinars, and event follow-up. Coordinate with internal stakeholders from each Business Unit to align priorities, messaging, launches, and deadlines.
Content Development and Channel Adaptation
Create, adapt, and repurpose content for different formats and channels, ensuring technical solutions are communicated clearly and effectively to the right audiences.
Develop
📌 Growth Marketing Specialist (México)
🏢 VIAS3D
📍 México