**Function Related Activities/Key Responsibilities**:
- Operating Unit Brand Identity Systems Lead’s primary focus area will be:
- Responsible for all aspects of the local and designated regional brands’ brand identity system, to continuously drive relevance to the target audience and to protect the integrity of the brands’ experiences
- Designing the Brand Identity Systems’ creative and art direction, as well as the needed playbooks / toolkits for the local and designated regional brands
- Partnering with external agencies to develop authentic and compelling design and tone of voice tools, such as logo style guides, go-to-market asset frameworks, directives and guidelines.
- Developing brand identity systems that are seamless across any brand touchpoint, multidimensional and relevant to consumers and shoppers
- Thinking analytically and creatively about the role of various forms of content and developing solutions on how visual identity systems should be applied to strengthen the power of the brand / brand message across all platforms and media
**Related Work Experience**:
- Significant Creative Development Experience and Design Strategy (12-14 years)




- Direct experience with design strategy, logo design, graphics, art direction and branding and working with design agencies
- Experience working on content / design development in the field is preferred
- Experience working in cross-functional and cross-geographical teams is preferred
- English is required; Portuguese or Spanish preferred;
**Functional Skills**:
- Ability to understand how to integrate brand identity across multiple touch points
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)
- Design thinking capability
- Ability to work in Agile cross-functional teams
- Works hand in hand with R&D; and cross-functional leaders/teams (including Key Bottlers and JVs)
**Skills**:
Art Direction; Brand Identity; Influencing; Visual Identity; Packaging; Visual Identity Systems; Design Strategy; Creative Strategies; Creative Process; Creativity (Inactive); Branding; Design Thinking; Creative Design
Pay Range Not Available

📌 Director, Identity Systems - Latam Ou (Ciudad de México)
🏢 Coca Cola
📍 Ciudad de México