About the Role: We are seeking a highly analytical and insightful Market Research Analyst to join our team in Honor Latinoamerica, with a dedicated focus on the Latin American market. This role is pivotal in providing deep market intelligence that will drive strategic product development and marketing initiatives for our terminal products, including smartphones, tablets, headphones, wearables, and other innovative devices. The idóneo candidate will transform complex data into actionable insights, influencing product strategy and market positioning across the region.
Key Responsibilities:
- Conduct comprehensive competitive analysis and generate in-depth insights into new product trends and market dynamics for smartphones, tablets, headphones, wearables, and innovative terminal products within the Latin American region.
- Perform detailed market analysis to identify key opportunities, competitive landscapes, and consumer preferences.
- Analyze product launch performance data, summarize findings,



and contribute to post-launch review processes to identify key learnings and areas for improvement.
- Collaborate closely with marketing teams to translate market insights into compelling product selling points and support the development of accurate product specification materials.

Required Qualifications:
Professional Knowledge:
- Proven expertise in market analysis methodologies, tools, and best practices.
- Solid understanding of hardware specifications, particularly for consumer electronic terminal products.
- Demonstrated ability to derive social and consumer insights from various data sources and translate them into strategic recommendations.

Skills & Experience:
- Bachelor's degree in market analysis, social and consumer insights, Statistics, or a related analytical field.
- Minimum of 3 years of experience in market analysis, product management, product marketing, or market insights, specifically within the terminal hardware product sector.
- Exceptional consumer in

📌 Market Research Analyst, Latin America (México)
🏢 HONOR
📍 México