Job Overview
Based in Latin America, you will be fully responsible for local product definition for Mexico market. You will identify regional market opportunities and target user demands, deliver professional product definition reports, and manage the full product lifecycle for localized models.

Key Responsibilities

1. Reside in Latin America, take charge of local product definition; accurately identify regional market opportunities and target user needs, deliver localized product definition reports, and manage full lifecycle of regional products.

2. Research, verify, convert and review product demands from local sales teams; build localized demand research and conversion capability, cooperate with product lines to deliver solutions, and drive demand freezing and implementation.

3. Conduct user research, establish local user portraits and daily vehicle scenario library; track VOC and NPS data. Dig target customer groups for new Lynk & Co models, summarize user portrait, purchasing concerns, vehicle usage preference (aesthetic, performance, functions, configuration)



and driving habits.

4. Conduct market research, track market development and trend changes; monitor competitor sales performance and product moves, and deliver monthly market analysis reports.

5. Evaluate product competitiveness of competitors and our products from multiple dimensions; deliver dynamic & static benchmarking reports including cockpit and intelligent driving system.

6. Collaborate with R&D;, styling design, supply chain and overseas sales teams to push project milestones delivery.

7. Participate in vehicle verification, road test, and resolve user experience issues.

8. Be proficient in mainstream domestic and international AI tools and master AI-based research methods.

9. Support product selling point collection before launch, regional marketing campaign planning and product training; ensure consistent product messaging in local region, collect user experience complaints and drive c

📌 Product Definition manager (México)
🏢 ZEEKR International
📍 México