Company Description Blue Trail Software is a integral software development company specializing in sophisticated applications for mobile, web, and back-end platforms, as well as QA solutions. The team works with technology clients primarily on the West Coast of the USA, from ambitious start-ups to established industry leaders. With offices across the USA, Argentina, Mexico, Uruguay, and Spain, the company offers a multicultural, distributed work environment. Blue Trail Software is committed to agile, resilient operations and the empowerment of all stakeholders, emphasizing diversity, engagement, responsibility, and autonomy. The organization is long-term oriented and supports employees in building lasting careers within the company.

Role Description
Blue Trail is seeking a Social Media Specialist who can build our online authority, trust, and visibility through a professional thought leadership storytelling approach. This is a strategic role, not about chasing trends, but about crafting a coherent narrative, amplifying our expertise,



and improving our credibility across social platforms and professional networks.

Requirements

Core Skills
- Strong storytelling instincts and content strategy thinking.
- Ability to make complex or technical topics accessible and engaging.
- Strong writing and editing skills with high attention to detail.
- Strong understanding of brand consistency and positioning.
- Excellent organizational and planning skills.
- Ability to manage multiple content streams and deadlines.

Communication & Collaboration
- Fluent in written and spoken English.
- Comfortable collaborating with technical and non-technical stakeholders.
- Comfortable receiving feedback and iterating quickly.

Industry Fit
- Interest in tech, software, engineering, QA, AI, or consulting topics.
- Basic understanding of SEO, social performance metrics, and platform analytics.

Nice to Have
- Experience in tech, software, engineering, or consulting environments.
- Familiarity w

📌 Social Media Marketing Specialist (México)
🏢 Blue Trail Software
📍 México