The Performance Marketing Data Specialist is responsible for analyzing and optimizing digital marketing campaigns by leveraging data from multiple performance channels. This role plays a crucial part in supporting strategic decision-making through deep data analysis, trend identification, and automated reporting. The idóneo candidate has strong analytical skills, attention to detail, and the ability to translate data into actionable insights.

Core Responsibilities
:1. Campaign Performance Analysi
- sMonitor and evaluate KPIs across paid channel s (e.g., Google Ads, Meta, TikTok, programmatic)
- .Analyze metrics such as CTR, CPC, CPA, ROAS, Conversion Rates, and LT V
- .Identify performance trends, inefficiencies, and optimization opportunities

.
2 . Data Collection & Manageme
- ntIntegrate, clean, and manage data from various platforms : Sprinklr, CRM, Google Analytics, ad platfor ms, and internal database
- s.Ensur e data accuracy, consistency, and integri ty across all reports and dashboard

s.
3. Reporting & Dashboard Creat




- ionBuild and mainta in automated dashboa rds using tools li ke Looker Studio, Power BI, Tableau, or Google She e
- ts.Develop performance scorecards and trend analysis presentatio

ns.
4. A/B Testing & Experimenta
- tionAnalyze results from A/B tests, multivariate testing, and controlled experime

nts .
5. Budget Optimization & Foreca
- stingWork alongside the Digital Strat egist to support budget allocation and media mix decis
- ions.Forecast performance based on historical trends, seasonal behavior, and predictive mode

ling.
Qualifica
- tions:Bachelor’s degree in Data Analytics, Marketing, Statistics, Engineering, or a related
- field.2–4 years of experience in digital marketing analytics, performance marketing, or growth ana
- lysis.Experience with advertising platforms su ch as Google Ads, Meta Business Suite, TikT ok Ads , and web analytics tools (GA4, Adobe Analy
- tics).Strong understanding of marketing KPIs and performance me
- tri

📌 Performance Marketing Data Specialist (México)
🏢 BYD México
📍 México