Chief Marketing Officer (Banking / Financial Services)
We are partnering with a leading financial institution undergoing a deep transformation toward a product-driven, digital-first model .
This is a high-impact CMO role responsible for redefining how the organization goes to market, scales digital growth, and monetizes its product ecosystem . The role sits at the intersection of Product, Data, and Marketing , with direct influence on revenue, customer growth, and long-term competitive positioning.

This is not a traditional brand role — it requires a hands-on, commercially driven leader who understands how to translate product capabilities into scalable growth.

End-to-end growth strategy across the full financial product portfolio (credit, deposits, investments, payments, digital solutions).
Product marketing leadership , partnering closely with Product teams from early-stage ideation through go-to-market and scale.
Digital performance engine , including paid media, CRM, lifecycle marketing, and conversion optimization.
Customer lifecycle and funnel performance ,



optimizing journeys through segmentation, personalization, and data-driven insights.
Marketing investment strategy , with full ownership of efficiency metrics (CAC, LTV, ROI).
Agency ecosystem (creative, media, performance) , ensuring best-in-class execution and measurable impact.
Building and leading a high-performance, modern marketing organization with strong analytical and execution capabilities.

15+ years of experience in banking, fintech, insurance, or financial services , with exposure to complex, regulated environments.
~ Proven track record of driving customer and revenue growth through digital channels .
~ Strong background in product marketing , with the ability to influence product strategy and translate features into compelling value propositions.
~ Deep expertise in performance marketing and growth frameworks (CAC/LTV optimization, funnel management, experimentation).
~ Experience working i

📌 Marketing Manager- International Partnerships (México)
🏢 Empresa Confidencial
📍 México