About the Role

The Marketing Specialist SEO/Email Campaign is responsible for developing, implementing, and optimizing search engine optimization strategies and email marketing campaigns to enhance brand visibility and customer engagement. This role involves analyzing market trends, managing content and keywords, designing targeted email campaigns, and collaborating with cross-functional teams to drive lead generation and conversion. The specialist works closely with marketing, sales, and content teams to ensure alignment with business goals and customer needs within a dynamic and competitive environment.

By effectively managing SEO and email marketing efforts, this role significantly contributes to increasing organic traffic, improving search engine rankings, and nurturing customer relationships through personalized communication. These efforts support the organization’s growth objectives by generating qualified leads, enhancing brand awareness, and driving revenue. The specialist’s work ensures that marketing initiatives are data-driven and aligned with evolving market demands,



thereby strengthening the company’s competitive position.

Responsibilities
- Conduct keyword research and SEO audits to identify opportunities for organic growth
- Develop and implement on-page and off-page SEO strategies
- Create, segment, and manage email marketing campaigns targeting specific customer groups
- Monitor and analyze campaign performance using analytics tools and adjust strategies accordingly
- Collaborate with content creators to optimize website and email content for SEO and engagement
- Manage email lists, ensuring data accuracy and compliance with regulations such as CAN-SPAM
- Perform A/B testing on email subject lines, content, and calls to action to improve open and click-through rates
- Report on SEO and email campaign metrics to marketing leadership and recommend improvements

Required Skills
- Bachelor’s degree in Marketing, Communications, Business, or related

📌 Marketing Specialist (México)
🏢 Relay Human Cloud
📍 México