Market Research Analyst | Market Intelligence | Consumer Insights | Data-Driven Business Strategy
We are looking for a curious, analytical, and business-oriented Market Research Analyst to join our growing team and support U.S.-based organizations in the SaaS, Retail, eCommerce, Consumer Goods, Technology, and Digital Services industries.
This role is idóneo for professionals who enjoy transforming data into actionable insights that drive strategic business decisions. You'll be responsible for researching markets, analyzing competitors, identifying customer trends, and delivering recommendations that support product development, go-to-market strategies, pricing, customer acquisition, and business growth.
If you're passionate about market intelligence, consumer behavior, business analytics, and leveraging modern research tools and AI technologies, we'd love to hear from you.
What You'll Do
Conduct qualitative and quantitative market research to identify industry trends, customer needs, and growth opportunities.
Analyze market size, competitive landscape, customer behavior,



and emerging market opportunities.
Design and execute market research projects, surveys, interviews, focus groups, and competitive analyses.
Collect, clean, analyze, and interpret large datasets to generate actionable business insights.
Develop customer segmentation models, buyer personas, and market opportunity assessments.
Monitor competitor activities, pricing strategies, product launches, and industry developments.
Collaborate with Product, Marketing, Sales, Customer Success, and Executive Leadership teams.
Prepare executive reports, dashboards, presentations, and strategic recommendations.
Support go-to-market strategies, product launches, pricing decisions, and expansion initiatives.
Identify business risks, market gaps, and customer pain points through research and analytics.
Utilize AI-powered research and analytics tools to improve efficiency and insight generation.
Market Research Expertis

📌 Market Research Analyst | Market Intelligence (Monterrey)
🏢 Cobalto Talent
📍 Monterrey