About the Role
The Marketing Specialist SEO/Email Campaign is responsible for developing, implementing, and optimizing search engine optimization strategies and email marketing campaigns to enhance brand visibility and customer engagement. This role involves analyzing market trends, managing content and keywords, designing targeted email campaigns, and collaborating with cross-functional teams to drive lead generation and conversion. The specialist works closely with marketing, sales, and content teams to ensure alignment with business goals and customer needs within a dynamic and competitive environment.

By effectively managing SEO and email marketing efforts, this role significantly contributes to increasing organic traffic, improving search engine rankings, and nurturing customer relationships through personalized communication. These efforts support the organization’s growth objectives by generating qualified leads, enhancing brand awareness, and driving revenue. The specialist’s work ensures that marketing initiatives are data-driven and aligned with evolving market demands,



thereby strengthening the company’s competitive position.

Responsibilities

Conduct keyword research and SEO audits to identify opportunities for organic growth
Develop and implement on-page and off-page SEO strategies
Create, segment, and manage email marketing campaigns targeting specific customer groups
Monitor and analyze campaign performance using analytics tools and adjust strategies accordingly
Collaborate with content creators to optimize website and email content for SEO and engagement
Manage email lists, ensuring data accuracy and compliance with regulations such as CAN-SPAM
Perform A/B testing on email subject lines, content, and calls to action to improve open and click-through rates
Report on SEO and email campaign metrics to marketing leadership and recommend improvements

Required Skills

~ Bachelor’s degree in Marketing, Communications, Business, or related field
~3-5 year

📌 Marketing Representative-NOW HIRING (México)
🏢 Relay Human Cloud
📍 México