Marketing Specialist | Growth Marketing | Digital Strategy | Brand & Demand Generation
We're looking for a creative, analytical, and results-driven Marketing Specialist to help accelerate growth for innovative U.S.-based companies across Technology, SaaS, Healthcare, Professional Services, eCommerce, and B2B industries.
This role is perfect for marketers who combine strategic thinking with hands-on execution. You'll create and optimize multi-channel marketing campaigns, generate qualified leads, strengthen brand positioning, and leverage data to improve marketing performance. You'll work closely with Sales, Product, Design, and Leadership teams to drive measurable business results.
If you're passionate about digital marketing, content strategy, demand generation, marketing analytics, and AI-powered marketing, we'd love to meet you.

What You'll Do
Develop and execute integrated marketing campaigns across digital channels.
Plan, launch, and optimize lead generation and demand generation initiatives.
Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).




Create and execute content marketing strategies that increase brand awareness and engagement.
Optimize SEO, SEM, email marketing, and website conversion performance.
Analyze campaign performance and generate actionable insights using marketing data.
Collaborate with Sales to improve lead quality and conversion rates.
Manage marketing automation workflows and customer nurturing campaigns.
Conduct market research, competitor analysis, and customer segmentation.
Coordinate webinars, product launches, events, and promotional initiatives.
Monitor KPIs, marketing ROI, CAC, conversion rates, and pipeline contribution.
Stay current on digital marketing trends, AI tools, and emerging technologies.
Marketing Expertise
Digital Marketing
Growth Marketing
Demand Generation
Lead Generation
Content Marketing
Brand Management
Email Marketing
Marketing Automation
SEO
SEM
Paid Media
Social Media Marketing
Perform

📌 Marketing Specialist | Growth Marketing | (Ciudad de México)
🏢 Cobalto Talent
📍 Ciudad de México