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Quote from Hiring Manager:

This role is a key marketing leadership position reporting to the Marketing and Insights Directors. It leads a team of four to drive category, consumer, and shopper understanding. Success requires deep curiosity, strong communication, and expertise in marketing science and the Mexico commercial landscape, ultimately influencing business strategy, promoting innovation, and delivering growth for Brown-Forman’s iconic global spirit brands.

Meaningful Work From Day One:

The Group Manager Insights and Innovation serves as a strategic catalyst for commercial growth, inspiring multi-functional brand teams and senior leadership by leveraging deep consumer insights to solve complex business issues. This global role independently oversees high-priority strategy and innovation initiatives,



collaborating closely with key marketing directors to effectively inform, shape, and influence long-term portfolio direction and deliver highly profitable brand solutions enterprise-wide.

What You Can Expect:
- Strategic Planning and Insights Integration: Partners with cross-functional leadership and commercial teams during joint business planning to transform complex macro data, market trends, and consumer-led KPIs into long-range brand-building strategy portfolios.
- Consumer Knowledge and Platform Exploitation: Directs the utilization of advanced general data platforms to manipulate databases, continuous trackers, and ad-hoc quantitative or qualitative research methodologies that systematically unearth critical brand growth opportunities.
- Innovation Management and Pipeline Architecture: Leads the full innovation lifecycle by applying design thinking to direct ideation, rapid prototyping, pipeline architecture development, and sustainable market l

📌 Group Manager Insights and Innovation (Guadalajara)
🏢 Brown-Forman
📍 Guadalajara