13 ago
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PEPSICO
|
Miguel Hidalgo
13 ago
PEPSICO
Miguel Hidalgo
Overview
Careers to Smile About
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities
The Opportunity
The Consumer and Revenue Management Digital Deployment Lead – LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin American region,
with a specific focus on enabling and scaling digital capabilities within the Marketing and Revenue Management (RM) functions. This role is responsible for translating general digital strategies into actionable, market-relevant deployment plans that drive business growth, operational efficiency, and consumer engagement. Its main objectives are:
- The position serves as the strategic, trusted advisor and integrator between global digital transformation teams, regional business functional leads, and local market stakeholders, ensuring that digital tools, platforms, and processes are effectively implemented, adopted, and optimized across diverse markets. The role requires a deep understanding of the digital ecosystem, including MarTech, AdTech, data platforms, and commercial analytics, as well as the ability to manage complex change initiatives in a culturally diverse and dynamic environment.
- Leverage deep understanding of local market strategy & dynamics, customer b
📌 Consumer & Revenue Management Digital Deployment Lead (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo