**ELECTRIFICATION Product Marketing Specialist**:
**At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.**:
**This position reports to**:
EL Product Marketing Manager
**Your role and responsibilities**:
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: #L-hybrid This role is contributing to the Electrification Team and Stakeholders. You will be mainly accountable for: - Implementing the product marketing strategy in the assigned area/segment,



including defining and communicating product value propositions and product positioning in accordance with the integral product marketing strategy. - Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed. - Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS). - Executing annual marketing plan in collaboration with relevant division and/or product groups. - Developing business plans focused on driving business development for a defined market.
**Qualifications for the role**:
- Bachelor's degree in Electrification or Mechatronical Engineer
- Knowledge of Medium Voltage equipment
- Good level of English
- Commercial bases and knowledge in General Marketing preferebly in ELECTRIFICATION.
- Can be located in 3 cities (CDMX, SLP, MTY)
**Benefits**:
- Retirement plan
- Life insurance
- Accident insurance
- Paid Parental leave (gender neutral)
- Wellbeing program
**More about us**:

📌 Electrification Product Marketing Specialist (México)
🏢 ABB
📍 México