13 ago
|
WARNER BROS. DISCOVERY
|
Ciudad de México
13 ago
WARNER BROS. DISCOVERY
Ciudad de México
**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**
**Who We Are**
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**The Job**
Responsible for developing and executing programmatic advertising campaigns that drive online traffic and revenue to the company's website. This includes managing budgets, creating ad copy, targeting audience segments, and analyzing campaign performance. Also be responsible for staying up to date with the latest programmatic advertising trends and best practices to ensure that campaigns are as effective as possible. Work with Ad Sales by providing superior customer service and finding solutions in order help reach the company’s financial objectives.
**The Daily - Major Activities**
- Responsible for day-to-day execution, bid management and optimization of Programmatic (display, video, native, social, tv).
Have a strong understanding of various programmatic platforms. Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance.
- Work closely with Ad Sales to provide planning tools to assist in negotiating. Provide accurate reporting on inventory and work closely with team in the optimization of all campaigns to protect the business.
- Maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools. Have the ability to troubleshoot issues on going campaigns.
- Expected to fully understand legal and business imposed regional market regulations, requirements, and expectations with regards to the overall structure, use of breaks and minutage for assigned region. Understanding and adhering to all SOX controls.
**The Essentials**
- Related experience, preferably in digital operations
- College degree or equivalent required
- Experience with Google 360 Suite
- Experience with advertising ecosystems such as GAM, FreeWheel, Xander
- Knowledge of programmatic solutions (DSPs, SSPs, Ad Networks)
- English is a must; Spanish is a plus.
- Analytical skills: capacity to identify issues and underlying roots, prioritize issues, develop hypothesis for both the issue and potential solution, quickly gather data and develop recommendations.
**How We Get Things Done**
**Championing Inclusion at WBD
📌 Coordinator Programmatic (Ciudad de México)
🏢 WARNER BROS. DISCOVERY
📍 Ciudad de México