Position Summary
Responsible for coordinating and implementing initiatives derived from the category strategy, ensuring timely execution of the materials development plan and supporting commercial objectives through data-driven insights to identify trends, and improve strategy and execution.

Main Responsibilities
- Execute portfolio action plans in alignment with strategic objectives.
- Coordinate the design, development, and approval of promotional materials in compliance with internal and regulatory standards.
- Maintain proactive communication with internal teams, ensuring timely feedback and follow-up.
- Manage and monitor digital marketing campaigns, tracking KPIs and performance metrics across stakeholders.
- Analyses digital data (campaign results, conversion rates, traffic) to generate actionable insights for future strategies.
- Align commercial activities with the digital marketing plan (TMP plan).
- Conduct price and trend analysis to support competitive positioning.
- Oversee sampling processes and ensure accurate follow-up (if applies)




- Generate insights from market and sales analysis

Core Competencies
- Commitment and accountability.
- Teamwork and cross-functional collaboration.
- Proactive and effective communication.
- Analytical and critical thinking.
- Creativity and problem-solving mindset.
- Learning agility and adaptability in a dynamic environment.
- Compliance culture

Technical Competencies (desired)
- Digital Marketing Tools: Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager.
- Data Analysis & Visualization: Advanced Excel, Power BI, Tableau.
- CRM & Automation: Salesforce, Veeva CRM.
- Content Management: Adobe Creative Suite; basic HTML knowledge desirable.
- Project Management Tools: Trello, Asana, or similar platforms.

Key Performance Indicators (KPIs)
- Campaign Performance: CTR (Click-Through Rate), Conversion Rate, Engagement Rate.
- Digital Reach: Website traffic growth, social media impressions.
- ROI: Return on Inv

📌 Marketing Analyst (Ciudad de México)
🏢 Pfizer
📍 Ciudad de México