Job Description Summary
Act as the strategic “front door” for Therapeutic Areas (TAs) and Value & Access (V&A;) to translate business priorities into Key Business Questions (KBQs), research needs and analytical outputs, ensuring insights are decision-ready and actionable. The role bridges strategy with execution by orchestrating insight generation (primary/secondary MR, competitive intelligence) and aligning deliverables with the Data, Analytics & Platforms (DAP) pillar for scalable reporting, dashboards and analytics tools.

Job Description
Major Accountabilities
Insight Generation & Market Understanding
- Lead the integrated insights agenda for assigned TAs
- Generate and synthesize insights from primary/secondary market research and competitive intelligence.
- Drive market research planning: patient journey mapping, segmentation inputs, market sizing, drivers/barriers, ecosystem and payer insights.
- Ensure efficiency by reusing existing international research/knowledge platforms before initiating new PMR; act as facilitator for internationally driven PMR.





Orchestration with DAP
- Convert business questions into analytics briefs and requirements for DAP (dashboards, data products, reporting cadences), ensuring clear definition of done and decision use.
- Coordinate vendor briefings (MR/data acquisition) in collaboration with TAs and Procurement teams, and ensure timely delivery, quality checks and stakeholder-ready storytelling.
- Support key TA / Value & Access decisions (e.g., One Brand Plan, Forecast, Scenario Planning, Launch Readiness) explicitly supported by Integrated Insights outputs.
- Quality of Key Business Questions (KBQs):
Proportion of initiatives entering Data, Analytics & Platforms with clearly defined, prioritized KBQs and a documented “decision to be enabled,” minimizing rework and misalignment.
- Adoption of Insights & Recommendations:
Insights and recommendations that are adopted or translated into concrete actions by TA / Value & Access stake

📌 Integrated Insights Business Partner (Baja California Sur)
🏢 Novartis
📍 Baja California Sur