Overview:
Digital Marketing Communication Specialists execute digital marketing strategies to enhance brand awareness, drive engagement, and support business growth. This role involves operational management of various digital channels, platforms and tools, incl. reporting and analytics to optimize marketing efforts. A high focus area includes managing the DAM system to ensure proper tagging and organization of data.
**Responsibilities**:
ØData Asset Management (DAM): Managing data within the DAM system, ensuring proper tagging and organization to guarantee the correct content is distributed to connected platforms such as Chemille or the company website. Focuses on maintaining data quality and maximizing the value of digital assets
ØProject Management: Manage all digital projects from campaign related projects to transitioning projects related to a change in the digital approach
ØAnalytics and Reporting: Utilize analytics tools to monitor, adjust, and report on campaign performance, providing data-driven insights and recommendations.
ØData Privacy: Collaborate closely with the data privacy team to execute data privacy required processes and ensure compliance
ØCollaboration and Communication: Work closely with Marketing Communications team and execute identified digital strategies incl.



SEO in alignment with overall business goals. Maintain effective internal communications to keep all relevant stakeholders informed
Qualifications:
Critical Experiences:
ØExperience in planning, executing, and optimizing digital marketing campaigns across various channels
ØProven experience in digital marketing, including website management, campaign management, SEO, SEM, social media, platforms and tools
ØStrong analytical skills, proficiency in digital marketing tools and platforms, excellent communication and collaboration abilities
Competencies / Behaviors:
ØProcess & Tool Affinity: Ability to quickly adapt to changes in the digital landscape and learning/understanding new tools and process flows and their interconnections
ØContinuous Improvement Mindset: Proactively seeks opportunities to enhance efficiency and effectiveness
ØCollaboration & Communication: Strong interpersonal and communication skills to work effectively as part of a (cross functional) team
ØLanguage Skills: English - High proficiency in speaking, reading, and writing
Experience: 3-5 years
Bachelor Degree: preferably in **Digital Media and Marketing Communications** or Marketing

📌 Digital Marketing Communications Specialist (Ciudad de México)
🏢 Celanese International
📍 Ciudad de México