Location
Miguel Hidalgo, Distrito Federal, Mexico
**#LI-SNR**
As the **Omnichannel Strategy Director**, you will spearhead a transformative journey to redefine how we engage with customers across all digital touchpoints. This role is pivotal in driving innovation, developing cutting-edge tools and platforms, and ensuring a seamless, consistent, and impactful customer experience across every channel. You will lead a high-performing team through complex digital transformation initiatives, working together with business functions to act as a strategic lead, ensuring that omnichannel strategies are deeply embedded in the organization’s growth and service delivery models.
**Location**: Mexico City (Hybrid)
**Reports to**: Latam CMO
**Key Responsibilities**
- **Lead Digital Transformation & Innovation**:
Drive the end-to-end transformation of digital marketing and omnichannel strategies, focusing on the development and deployment of innovative tools, AI-driven personalization, and scalable platforms that enhance customer engagement and operational efficiency. Champion the adoption of emerging technologies and methodologies to continuously evolve the customer experience.
- ** Strategic Partnership & Mentorship**:
Collaborate closely with business leaders and cross-functional teams to align omnichannel initiatives with broader business objectives. Serve as a trusted advisor and mentor, guiding stakeholders through the complexities of digital transformation and ensuring that strategies translate into actionable, measurable outcomes.
- ** Customer Experience Excellence**:
Architect and implement a unified omnichannel customer experience strategy that guarantees consistency and excellence across all digital channels. Utilize customer insights, feedback, and data analytics to continuously refine and optimize the customer journey,



ensuring responsiveness to evolving customer needs and market trends.
- ** Innovation Lab Leadership**:
Establish and manage an omnichannel innovation lab dedicated to experimenting with new concepts, technologies, and service models. Foster a culture of creativity and agility to rapidly prototype and scale solutions that drive competitive advantage and revenue growth.
- ** Marketplace & Social Selling Expansion**:
Oversee the expansion into marketplaces and social selling platforms, leveraging AI-powered recommendation engines, gamification, and advanced analytics to optimize the digital sales funnel and enhance customer acquisition and retention.
- ** Financial & Performance Accountability**:
Hold full P&L; responsibility, driving profitable growth through data-driven decision-making, conversion optimization, and rigorous performance measurement. Develop and monitor KPIs that reflect the success of omnichannel initiatives and inform continuous improvement.
- ** Cross-Functional Integration**:
Ensure seamless integration of omnichannel strategies with existing customer experience programs, marketing campaigns, and operational processes. Facilitate effective communication and collaboration across departments to maximize impact and resource efficiency.
**Qualifications**
- Bachelor’s degree required; Master’s or postgraduate studies preferred.
- Advanced proficiency in English.




- Minimum 12 years of progressive leadership experience in digital transformation, eCommerce, omnichannel strategy, and P&L; management.
- Proven expertise in developing and scaling digital platforms, marketplace operations, AI-driven personalization, and customer experience design.
- Strong business acumen with a track record of driving innovation and measurable growth.
- Exceptional leadership, mentorship, and interpersonal skills, with the ability to influence and inspire cross-functional teams.
- Strategic thinker with a customer-centric mindset and a passion for leveraging technology to solve complex business challenges.
Benefits like pension plan, medical and life insurance, salary will be reviewed in the interview meeting.
**ABOUT US**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**
Every single day at PPG:
**We partner with customers to create mutual value.**
**We are "One PPG" to the world.**
**We trust our people every day, in every way.**
**We make it happen.**
**We run it like we own it.**
**We do better today than yesterday - everyday.**
Benefits will be discussed with you by your recruiter during the hiring process.
We continuously learn. We develop our people to grow our businesses.
**PPG Way: (**Click here to learn more about the PPG Way**)**
Benefits will be discussed with you by your recruiter during the hiring process.
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives m

📌 Omnichannel Strategy Director (Miguel Hidalgo)
🏢 Ppg Industries
📍 Miguel Hidalgo