Short Intro and About the Job

We are looking for a Product Analyst – Marketing Insights & Digital Analytics to support the evolution of digital analytics and consumer insights capabilities across marketing, eCommerce, and digital channels. In this role, you will work closely with Product Owners, Data & Analytics teams, Marketing stakeholders, and technology partners to help deliver actionable insights, maintain product performance visibility, and support data-driven decision-making.
This position is adecuado for candidates who are passionate about digital analytics, consumer behavior, reporting, and translating business needs into analytical solutions.

About You

Product & Analytics Support
- Support the Product Owner in managing product backlogs, requirements, and prioritization activities.
- Gather, document, and analyze business requirements related to digital analytics, dashboards, and reporting solutions.
- Assist in creating user stories, acceptance criteria, and testing scenarios for analytics-related enhancements.




- Monitor product performance and support the validation of new releases and feature deployments.

Data Analysis & Insights
- Analyze digital consumer behavior and marketing performance data to identify trends, opportunities, and risks.
- Support KPI tracking, dashboard maintenance, and reporting activities.
- Translate business questions into analytical approaches and actionable recommendations.
- Assist stakeholders in understanding key performance indicators and measurement frameworks.

Measurement & Data Quality
- Help maintain tracking, tagging, and measurement governance processes.
- Support monitoring of data quality, tracking accuracy, and reporting consistency.
- Participate in issue investigation and root cause analysis for data discrepancies.
- Collaborate with technical teams to ensure reliable data collection and analytics processes.

Dashboarding & Reporting
- Create and enhance dashboards using Power BI, Looker Studio, Tableau, or sim

📌 Product Analyst – Marketing Category (Ciudad de México)
🏢 Danone
📍 Ciudad de México