Job Description
Objective:
This role leads the development of a deep understanding of consumers, customers and market dynamics across the Hispanic Latin-American countries. The position is responsible for integrating research, data and analytics to generate actionable insights that support marketing, innovation and commercial decision making.
By translating complex data into clear implications, the role ensures that key business initiatives across Brand, Innovation and R&D; are grounded in consumer-centric and data-driven insights.
The role also supports the organization during key business cycles such as MPR, AOP and Strategic Planning, providing analytical perspectives and insights that inform decision making and performance tracking.

Key Activities/ Deliverables:

1. Consumer, Costumer and Market Insights
· Lead the development of integrated insights across consumer behavior, shopper dynamics, customer needs and market trends.
· Manage and interpret research, analytics and market data to uncover meaningful insights for the business.
· Identify emerging consumer needs,



category opportunities and competitive dynamics.
2. Research & Insight Generation
· Define and manage the research agenda across HILA.
· Lead qualitative and quantitative research initiatives including concept testing, brand tracking, and consumer understanding.
· Ensure the organization has a consistent and reliable view of the consumer and market landscape.
3. Growth and Brand Performance
· Develop performance analysis related to category trends, brand performance and consumer behavior.
· Build and maintain reporting frameworks that support fact-based decision making.
· Provide analytical insights to support business reviews and performance tracking.
· Provide insights and analytical input during key planning processes including MPR, AOP and Strategic Planning.
· Ensure insights from research and market analysis are incorporated into planning discussions.
4. Capability Building
· Strengthen analyt

📌 CMI | Consumer, Customer and Market Insights Manager (Ciudad de México)
🏢 Kraft Heinz
📍 Ciudad de México