**Responsibilities**:
About the team: The Global Business Marketing LATAM team is dedicated to positioning TikTok for Business as a key player in the digital marketing ecosystem across Latin America. The team focuses on driving brand visibility, relevance, and commercial impact among advertisers, agencies, and industry leaders. As part of this mission, we are looking for a senior-level Research, Insights & Data Lead to elevate how TikTok captures, analyzes, and communicates strategic insights in Spanish-speaking LATAM markets (e.g., Mexico, Colombia, Argentina, etc.). Responsibilities: - Produce and guide the production of analyses that combine 1st-party and 3rd-party data. - Lead the development of insight strategies to support business narratives, go-to-market positioning, and client-facing materials across Spanish-speaking LATAM. - Manage end-to-end 3rd party research initiatives: from vendor selection and brief development to methodology validation, execution oversight, and results activation. - Own and interpret 1st party data from internal tools and dashboards to extract clear, actionable insights for external and internal stakeholders. - Translate data and research findings into compelling narratives that support marketing campaigns, sales enablement, and regional tentpole initiatives. - Partner closely with cross-functional teams (Product Marketing, Sales, Comms, Creative, etc.) to ensure insights are integrated into strategic initiatives. - Represent the region in global research and insights forums, ensuring local market needs and realities are reflected in global studies and tools. - Ensure data accuracy, consistency, and alignment across all published outputs. - Stay up to date on market trends, consumer behavior,



and digital/media industry benchmarks relevant to Spanish LATAM.
**Qualifications**:
Minimum Qualifications: - Years of experience in market research, data analytics, or strategic insights roles, preferably in media, tech, or marketing-related industries. - Demonstrated experience managing external research vendors and methodologies (quantitative and qualitative such as, in depth interviews, focus groups, co-creations, etc.). - Strong understanding of 1st party data, internal dashboards, and analytics tools; ability to translate raw data into actionable recommendations. - Excellent communication skills—both written and verbal—in Spanish and English. - Proven ability to work cross-functionally, manage multiple projects simultaneously, and present to senior leadership or clients. Preferred Qualifications: - Experience in B2B marketing, particularly in digital advertising or platform ecosystems. - Familiarity with tools such as SQL, Tableau, or internal BI systems. - Strong business acumen and ability to connect data to commercial strategy. - A pragmatic and collaborative working style, with the ability to adapt to a fast-moving and constantly evolving environment. - Passion for storytelling through data and the ability to translate complexity into simplicity.
Job Information
About TikTok




TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect - and our general, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation

📌 Research Insights & Data Lead, Mexico - Global Business Marketing (Ciudad de México)
🏢 Tiktok
📍 Ciudad de México