DEWALT Brand Manager – Hybrid

Mexico City, Mexico

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:
The Brand Category Manager t is responsible for executing and analyzing all go-to-market activities for a specific category and brand through the life cycle of a product. This includes the execution of regional guidelines on Where to Play and How to Win based on local reality and working closely together with sales to generate demand.
- Generate growth by cascading and adapting the regional OGSM (strategies) to win in the local market




- Design and execute the regional Brand Category strategy via the annual activity calendar and integrated marketing plans
- Design the local Go-To-Market strategy including final portfolio selection, distribution objectives, incentive programs, pricing and promotions (Implement - Monitor - Improve)
- Develop the launch plans for NPIs developing full 360 marketing plans integrating channels, clients, activation, incentives and KPIs to drive portfolio penetration
- Point of contact for Line reviews and Customer presentations
- Manage P&L; to drive revenue, profitability and growth and manage business performance via KPI management
- Own the IBP process
- Cross Functional Communication and Leadership of the Category Strategy – across local and regional Product, Brand and Commercial/Sales Teams
- Understand the Trends in the Industry & Competitors to identify Opportunities to defend and grow the business
- Quarterly pricing review/decisions based on input by product manager and

📌 Brand Manager Dewalt (Ciudad de México)
🏢 Stanley Black & Decker
📍 Ciudad de México