Description

We’re looking for a Qualitative Researcher I with a strong agency background who is deeply insight-driven and passionate about understanding consumers beyond the surface.
You will be part of the Research team, playing a key role in elevating how marketing insights inform product launches, brand strategy, and communication. This role is idóneo for someone who combines strong qualitative instincts with a solid quantitative foundation, and is excited about leveraging AI to work faster and smarter.

Requirements
- 3–5 years of experience in a research agency (preference for large, well-established agencies)
- Strong experience conducting qualitative research end-to-end
- Solid understanding of quantitative research fundamentals, including:
- Survey design
- Questionnaire structuring
- Data interpretation
- Experience working on:
- Brand tracking studies
- Concept or communication testing




- Strong ability to identify real insights and connect them to business impact
- Familiar with marketing fundamentals, such as segmentation, targeting, and positioning
- Comfortable working in a fast-paced environment with quick turnaround expectations
- Strong storytelling and communication skills
- Curious and proactive about AI, with interest or experience in:
- Using AI tools to speed up research workflows
- Experimenting with new ways to generate and test concepts

Nice to have
- Experience in financial services, fintech, or digital products
- Exposure to:
- Designing or adapting brand health trackers
- Running ad testing / ad labs
- Experience working with product or marketing stakeholders on launch-related research

📌 Researcher Qualitative I (México)
🏢 Stori
📍 México