**Why being part of Coca Cola Latin America?**
We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
**Position Overview**:**
Focus, Scope, & Impact:
- Co-Lead, co-design and ensure implementation of integrated short and mid-term strategies in _Oxxo_ to accelerate customer-back, consumer-centric programs and thus accelerate all our portfolio incidence, net sales revenues (NRS) and profitability (Margin) growth by bringing in the “voice of the customer” into TCCC programs design early and thus maximize relevance and execution at the POS/“shop floor”.
- Key Objective: to accelerate TCCS brands basket incidence in _Oxxo_ markets and accelerate sustainable topline NSR- and Margin growth based on the strategic initiatives (LRP) and plans (ABP), as well as the Customer’s ASP process, to ensure growing TCCS business faster than the customer, category, and competition, thus gaining share of value in each market.
- Partner with TCCS KA International HQ Team lead to coordinate on integral customer programs and how they come to life in Latin America, as well as align on customer HQ office interactions to ensure “one voice to the customer”.
- Partner with OU category leads to align - occasion-centric - on key categories and activation to deploy in collaboration with _Oxxo_ and enable integrated approaches while including experiential marketing.
- Ownership of _Oxxo_ /channels metrics and analyses as well as agreement compliance,



channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiations.
- Develop, jointly with _Oxxo_ and bottlers Joint Business Plan (JBP), aligned with OU Strategy.
- Negotiate with customers commercial issues, such as readjustments in price and contractual changes.
Scope:
- Oxxo Customer Development role covers all markets and/or countries where the customer operates and the relationship with the customer’s regional and local offices to ensure the development of our joint business.
**Function Related Activities/Key Responsibilities**:
Work Focus:
- The role requires deep understanding of _Oxxo_ business as well as strong leadership and accountability to influence our cross-functional System teams towards consumer
- AND customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage.
- Develop multi-year strategic plans (ASP) to unlock growth opportunities with _Oxxo_ focused on occasion development, trip conversion and portfolio expansion opportunities.
- Lead and ensure Bottler alignment to be “a single voice for the customer” in countries where multiple bottlers operate as well as manage the relationship with System’s Corporate offices.
- Defines the portfolio execution priorities for _Oxxo_ in all formats/banners and drives disciplined implementation of the customer/format,



purchase mode playbooks for each market. Co-develops shopper and channel/customer RGM elements with bottler as part of RGM 2. 0 planning framework.
- Lead/manage key customer relationships to collaborative build activation calendars by briefing marketing leads for brand/comms requirements while co-developing customer plans with bottlers while tailoring activation.
- Deploy NARTD category vision and ensure consistency of value propositions for _Oxxo_ formats in markets(e.g. recruitment, trial, frequency) in collaboration with the bottlers and the customer.
- Co-develop customer business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for grounding development plans in markets by format/banner.
- Be the System expert on _Oxxo_ business/formats, able to reflect a consumer, shopper, and local customer’s perspective as well as a System execution capability within the channel/customer.
- Provide insight in category growth opportunities to category leads and to country operations.
- Manage customer specific DME as well as DME allocated to perform the work in scope.
**Related Work Experience**:
- 5+ years of leadership experience in customer management, commercial and operational marketing.
- Strategic customer management across territories and bottlers with an execution perspective.
- Strong planning, communication, and collaboration skills.
- Ability to think from planning to execution and System’s customer, commercial and brand management.
**Functional Skills**:**
Key Knowledge Requirements:
**Mastery Of**_(required):_**
- System Planning.
- Channel-/ Shopper Marketing.
- Customer Management.
- RGM INCL Segmentation, OBPPC.
- System and Customer Economics.
**Broad Exp

📌 Director, Oxxo Account - Latam Ou (Monterrey)
🏢 Coca Cola
📍 Monterrey