Brand Activation Manager
Location: Ciudad de México

Job Purpose
House of Tequila is responsible for the global brand strategy, architecture and growth development of Pernod Ricard’s portfolio of tequila and mezcal brands.
The Brand Activation Manager is a senior role that helps shape how our Agave Portfolio come to life in the real world.
This role transforms brand strategy into tangible brand expressions through the activation of products, drinks and occasions, creating experiences that people can see, feel and remember.
It leads the development of general assets, toolkits and frameworks that enable markets to bring each brand world to life with clarity, consistency and impact across touchpoints.

Responsibilities
A. Global Brand Toolkits & Assets Leadership
- Lead the development of global brand toolkits that bring priority products, drinks and occasions to life.
- Oversee the delivery of key toolkit components, including primary and secondary assets, hygiene content, activation materials, PR/digital assets, merchandising/POS and execution guidance.




- Translate brand strategy into clear, deployable tools that help markets activate each brand with consistency and impact.
- Ensure all deliverables are on-brand, commercially relevant and built for real market use.

B. L3F & Experience
- Working in close collaboration with Center of Excellence Shopper, lead the development of L3F guidelines, experience principles that define how each brand should come to life across consumer and trade touchpoints.
- Build practical experience toolkits that help markets execute with greater consistency, distinctiveness and brand impact.
- Ensure experiences are rooted in brand positioning and flex effectively, as appropriate, by product, occasion, channel and audience without losing coherence.

C. Agency & Cross-functional leadership
- Partner with agencies, internal teams and external partners to brief, develop, review and deliver high-quality brand assets and activation materials.
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📌 Brand Activation Manager (México)
🏢 Pernod Ricard
📍 México