Job Description
Objective:

The Retail Sales Director will lead Kraft Heinz Mexico’s retail commercial agenda across Modern Trade, Traditional Trade, Proximity, and E-Commerce, with full accountability for delivering sustainable, profitable growth. This role owns the commercial P&L; and is responsible for translating business ambition into clear channel strategies, customer plans, and execution routines that accelerate growth across the market.
This leader will play a key role on the executive leadership team, partnering closely with cross-functional stakeholders to unlock growth opportunities, strengthen commercial capabilities, and deliver short-, medium-, and long-term results. The mandate calls for a strong commercial leader with a track record of delivering outstanding results through operational discipline, high-impact customer partnerships, and high performing teams.

What success looks like
- Accelerate growth across Mexico retail channels
- Commit & deliver mindset
- Strengthen customer partnerships
- Improve the effectiveness of commercial investments and sales routines




- Build an execution machine: an engaged, high-performing team that can execute with agility and discipline

Key Activities/ Deliverables:
- Define and drive the commercial strategy across Modern Trade, Traditional Trade, Proximity, and E-Commerce
- Lead the commercial P&L;, ensuring delivery of NSV, revenue, profitability, and investment effectiveness
- Translate business priorities into clear customer, channel, and execution plans
- Build and strengthen senior relationships with key retail partners, creating win-win growth opportunities
- Identify and close new commercial partnerships that expand reach, growth, and market impact
- Lead commercial planning, target setting, investment allocation, and performance tracking across channels
- Ensure strong commercial routines, operating discipline, and compliance with integral policies and financial targets
- Partner closely with Finance, Marketing

📌 Retail Sales Director (Ciudad de México)
🏢 Kraft Heinz
📍 Ciudad de México