Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

THE OPPORTUNITY

The Data Marketing Associate Manager is a member of the Media team responsible for leading the Consumer Data Strategy within Pepsico Mexico. This implies to lead 3 diferent dimensions: 1 - Data & analytics Strategy:



lead and deploy the long-term plan to acquire, clean, enrich, segment and activate DATA for brand initiatives to tackle main business indicators (Brand KPIs: Affinity, Salience, Relevance… / Business KPIs: SOM, Penetration, Sales…). 2 - Data Marketing Capabilities: Lead the implementation of new and existing Data technologies to stretengh companies capabities by building an interconnected ecosystem to help to grow the business while delivering value to consumers through 1st, 2nd and 3rd party DATA (CDP, Data Lake, SFMC and Media). 3 - Data governance & business outcomes: lead the cross-functional Data Teams lo deliver an strategic consumer data plan integrating Shopper, Media, Consumer insights, IT analytics and general frameworks with the focus in delivering Marketing consumer and business value (Efficiencies, Traffic to store, Revenue, Incremental impacts, Personalization).

THE IMPACT

Data Marketing accountability:
1-L

📌 Data Marketing Manager (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo