Build Creative That Drives Business Growth

Great advertising starts long before a designer creates an image or a video editor exports a file.

It begins with understanding customers, identifying what motivates them, uncovering market opportunities, and translating those insights into creative strategies that generate measurable business results.

At Zenit Corp, we're looking for a Creative Strategist who can bridge the gap between customer psychology, creative execution, and marketing performance across multiple ecommerce brands.

If you enjoy researching markets, developing winning creative angles, analyzing advertising data, and continuously improving campaigns through testing, this role offers the opportunity to make a significant impact.

What You'll Own

As Creative Strategist, you'll lead the thinking behind our creative production.

Rather than producing designs or editing videos yourself, you'll define the strategic direction that guides our creative team and helps every marketing asset perform better.

Your work will influence

Paid advertising campaigns.

Landing pages.

UGC concepts.

Creative testing.

Messaging frameworks.

Product positioning.

Campaign launches.

Performance optimization.

You'll collaborate directly with the Head of Marketing and partner closely with designers, editors, copywriters, creators, and media buyers to transform research into scalable creative systems.

Your Main ResponsibilitiesCustomer & Market Research A large part of your role will focus on understanding why customers buy.

You'll continuously research

Customer reviews.

Competitor advertising.

Social media conversations.

Industry trends.

Ad libraries.

Consumer feedback.

Platform trends across Meta, TikTok, YouTube, Instagram, and emerging channels.

From this research, you'll identify:

Customer pain points.

Buying motivations.

Emotional triggers.

Objections.

Positioning opportunities.

Messaging angles.

Creative Direction

Using your research, you'll develop strategic creative concepts for:

Paid ads.

UGC campaigns.

Video hooks.

Scripts.

Storyboards.

Landing pages.

Product launches.

Creative experiments.

You'll also prepare detailed creative briefs that clearly communicate:

Campaign objectives.

Audience insights.

Messaging.

References.

Creative direction.

Success metrics.

Your goal is to give the creative team everything needed to execute high-performing assets.





Performance & Optimization

Creative strategy doesn't stop after launch.

You'll work closely with the marketing team to review campaign performance and identify opportunities for continuous improvement.

You'll regularly evaluate metrics such as:

CTR

CPA

ROAS

Conversion Rate

Retention

Scalability

Your insights will become the foundation for future creative tests, messaging improvements, and campaign iterations.

Cross-Functional Collaboration

You'll partner with multiple teams to ensure creative execution remains aligned with business goals.

This includes working alongside

Media Buyers.

Designers.

Video Editors.

Copywriters.

Content Creators.

Marketing Leadership.

You'll provide constructive feedback throughout production while helping maintain consistency across every brand.

Building Creative Systems

Beyond individual campaigns, you'll help create repeatable frameworks that allow our creative process to scale.

This includes

Organizing testing roadmaps.

Managing creative hypotheses.

Building libraries of winning concepts.

Improving briefing processes.

Establishing best practices.

Developing systems that continuously increase creative quality over time.

What This Position Is

This is a strategy-focused role centered on performance marketing.

You'll own the process behind creative thinking by combining:

Customer research.

Messaging development.

Creative testing.

Performance analysis.

Brief creation.

Continuous optimization.

Your work directly supports the growth of multiple ecommerce brands through stronger advertising and more effective communication.

What This Position Is Not To clarify expectations, this role is not responsible for:

Graphic design.

Video editing.

Social media management.

Community management.

Media buying.

Brand-only creative direction.

Overall business strategy.

Business priorities, budgets, and company strategy remain under the leadership of the Head of Marketing and executive team.

About Zenit Corp





Zenit Corp is a rapidly growing ecommerce group that owns and operates multiple Direct-to-Consumer (DTC) brands across different industries.

Rather than focusing on a single company, we're building a diversified portfolio of scalable ecommerce businesses supported by modern systems, operational excellence, and long-term growth strategies.

We're currently experiencing a strong expansion phase and expect to surpass eight figures in annual revenue this year.

Joining now means becoming part of a company where your work has direct visibility, meaningful ownership, and long-term career potential.

Compensation

Annual Compensation

Up to USD $20,000, including performance bonuses.

Final compensation depends on experience, responsibilities, and demonstrated results.

What You'll Gain

Working with Zenit Corp means you'll have the opportunity to:

Influence the creative strategy of multiple ecommerce brands.

Collaborate directly with company leadership.

Work at the intersection of ecommerce, branding, and performance marketing.

Build scalable creative systems instead of isolated campaigns.

Develop expertise across customer psychology, advertising, messaging, and growth.

Follow a clear career path toward senior creative and growth leadership.

Earn performance bonuses tied to successful creative initiatives.

The Idóneo Candidate

You'll be successful in this role if you have:

Strong experience connecting customer insights with marketing performance.

Deep understanding of direct-response advertising.

Knowledge of customer psychology and persuasive messaging.

Experience writing structured creative briefs.

Ability to analyze campaign data and convert insights into better creative decisions.

Excellent copywriting and written communication skills.

Strong organizational abilities and a systems-oriented mindset.

Experience collaborating with designers, editors, creators, media buyers, and marketing teams.

Excellent creative judgment combined with analytical thinking.

Confidence working directly with founders and leadership teams.

Ability to thrive in a fast-moving, high-growth environment.

Previous experience in ecommerce, DTC brands, paid social advertising, UGC, creative strategy, copywriting, performance marketing, or growth teams is highly valued.

English proficiency: C1 level (mandatory).

📌 Creative Strategist (México)
🏢 Zenit
📍 México