Growth Marketing Leader
**Location**: Remote
**Employment Type: Full-Time**:
**About the Role**:
We are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments. This role will be responsible for building and executing a scalable growth strategy that drives qualified leads, client acquisition, and revenue expansion.
This is a high-impact leadership role focused on measurable revenue growth.
**Key Responsibilities**:
**Growth Strategy & Execution**:
- Develop and execute a comprehensive growth marketing strategy aligned with revenue targets
- Drive qualified lead generation for staffing/BPO services
- Build multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO)
- Optimize funnel performance from lead generation to client acquisition
**Demand Generation & Pipeline Growth**:
- Create campaigns targeting hiring managers, HR leaders, and decision-makers
- Improve MQL → SQL → Closed Won conversion rates
- Align closely with Business Development and Sales teams
- Design account-based marketing (ABM) strategies when appropriate
**Performance & Analytics**:
- Own growth KPIs including CAC, CPL, pipeline value, and revenue contribution
- Analyze campaign performance and continuously optimize ROI
- Implement tracking systems and reporting dashboards




- Run A/B testing and growth experiments
**Brand Positioning & Market Expansion**:
- Strengthen brand positioning within staffing/RPO markets
- Conduct market research and competitive analysis
- Identify new verticals or geographic expansion opportunities
**Requirements**:
**Qualifications**:
- 8+ years of growth marketing experience
- Proven experience in staffing agencies, recruitment firms, or RPO companies (required)
- Strong understanding of B2B marketing and long sales cycles
- Experience managing paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.)
- Experience building demand generation engines
- Data-driven mindset with strong analytical skills
- Experience leading cross-functional teams
**Preferred**:
- Experience scaling staffing firms in the U.S. market
- Familiarity with CRM systems
- Experience in account-based marketing (ABM)
- Background in high-growth or startup environments
**Success Metrics**:
- Pipeline growth rate
- Cost per qualified lead (CPL)
- Customer acquisition cost (CAC)
- Marketing-sourced revenue
- Conversion rate across funnel stages
**Benefits**:
**What We Offer**:
- Strategic leadership role with direct revenue impact
- Opportunity to scale growth in a competitive market
- Fully remote flexibility
- Performance-driven culture

📌 Growth Marketing Leader (Remote, Mexico) (Baja California)
🏢 HireHawk
📍 Baja California