Overview:
**Careers to Smile About**
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
**Responsibilities**:
**The Opportunity**
The Consumer and Revenue Management Digital Deployment Lead - LATAM plays a pivotal role in accelerating the digital transformation agenda across the Latin American region, with a specific focus on enabling and scaling digital capabilities within the Marketing and Revenue Management (RM) functions. This role is responsible for translating global digital strategies into actionable, market-relevant deployment plans that drive business growth, operational efficiency, and consumer engagement. Its main objectives are:
- The position serves as the strategic, trusted advisor and integrator between global digital transformation teams, regional business functional leads, and local market stakeholders, ensuring that digital tools, platforms, and processes are effectively implemented, adopted, and optimized across diverse markets. The role requires a deep understanding of the digital ecosystem, including MarTech, AdTech, data platforms, and commercial analytics,



as well as the ability to manage complex change initiatives in a culturally diverse and dynamic environment.
- Leverage deep understanding of local market strategy & dynamics, customer behavior, regulatory environment, and cultural nuances to ensure that global strategies are appropriate and effective in local settings, transferring knowledge and share best practices between global and local teams, ensuring that both sides are well-informed about each other’s capabilities, challenges and expectations. Act as a regional COE to ensure standardization across the region to leverage global capabilities.
- Support the Global to Local deployment for non-anchor markets as needed. Identify local challenges, insights giving feedback and coach global and local teams to ensure that local needs are well-represented in global decision-making processes. Ensure standardization across the region to leverage global capabilities by local teams understanding and following general processes and best practices, adapting them to regional ways of working. This role has a set of particular challenges navigating a complex multi-disciplinary structure between functions at all levels, ensuring alignment and seamless end to end connection to drive digital and business transformation.
**- Your Impact**
As Consumer & Revenue Management Digital Deployment Lead your scope would consist of:




- Co-design the strategic digital transformation initiatives as an extension of the Global Transformation Leads teams and business functions for H2/H3, bringing Regional expertise as well as define necessary adjustments to ensure their relevance and impact in the region, understanding digital landscape, challenges and opportunities. Drive pilots and proofs of concepts execution across the region to foster digital transformation.
- Regional Digital Deployment Leadership Design, lead, and manage the end-to-end deployment of digital capabilities across LATAM markets, ensuring alignment with global digital transformation strategies and local business priorities. Translate global digital blueprints into actionable regional roadmaps, tailored to the maturity, infrastructure, and consumer behavior of each market.
- The Digital Deployment Lead will also be accountable for governance, performance tracking, and continuous improvement of digital initiatives, ensuring that deployments deliver measurable impact on key business outcomes such as brand equity, consumer acquisition, pricing effectiveness, and revenue growth. As a senior leader, this role will champion a digital-first mindset, foster cross-functional collaboration, and build digital capabilities across the region to future-proof the organization’s commercial operations.
- Enablement of Digital Marketing & Revenue Management Functions Drive the implementation and adoption of digital tools and platforms that enhance Marketing (e.g., CRM, DMP/CDP, personalization engines, media optimization) and Revenue Management (e.g., pricing analytics, trade promotion optimization, demand forecasting). Ensure seamless integration of digital solutions into existing business processes and systems.
- Innovation & Market Sensing St

📌 Consumer & Revenue Management Digital Deployment Lead (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo