Company Description

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.
Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

The Digital Marketing Manager – owns the definition and execution of Dairy Queen Mexico’s digital growth agenda across first‑party online ordering, third‑party delivery platforms, and loyalty.



This role is accountable for delivering measurable incremental sales, frequency, and customer engagement growth while ensuring strong executional standards across all digital consumer touchpoints.
In addition to growth ownership, this role is responsible for building repeatable, franchise‑ready digital operating models that can scale across Mexico and inform the broader Latin America & Caribbean region. The role works cross‑functionally with IT, Fan Relations, Operations, Brand Marketing, and external partners to translate strategy into operational reality.
This is a hands‑on builder role suited for a leader who is comfortable operating in ambiguous, fast‑paced environments and who thrives at the intersection of commercial performance, operational readiness, and franchisee enablement.
Principal Accountabilities Include:
Digital Channel Growth & Performance Ownership
- Own digital channel growth stra

📌 Bilingual Digital Marketing Manager – Mexico (Ciudad de México)
🏢 International Dairy Queen
📍 Ciudad de México