Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

The role is responsible for designing and embedding the Promo management and Trade investments (CDA) capability architecture and integral KPIs to enable PepsiCo to deploy an E2E integrated process to maximize profitable growth across PepsiCo,



and customers, and delivering more value to consumers and shoppers.

That will involve Promo Management E2E framework development and implementation to ensure promotional investments are aligned with the strategy, KPIs defined and measured on a regular basis, integrated with brand objectives and marketing mix, Sales incentives, Perfect Store and customer negotiations, and implementation drives profitable category growth. As well as developing Trade investments (CDA) framework, focused on the P4P and PepsiCo Big Bets, with a clear measures and governance process to support effective implementation.

The role should deliver a tangible step up in Promo Management and Trade investments (CDA) capabilities across the Org to drive faster category growth in a profitable way.

The role will collaborate across different teams at different levels: Commercial and S&T; teams at Global and International levels,

📌 International RGM Trade Excellence Director (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo