We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.

What you will do:

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Hold responsibility for Passengers Acquisition and Retention KPIs

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Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product

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Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix

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Hold country marketing budget processes

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Generate hypotheses and execute tests to drive growth hacking initiatives

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Lead Brand positioning in line with local insights and global brand guidelines

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Oversee the creation of effective and culturally relevant creatives for all marketing channels

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Identify and nurture partnerships that align with marketing objectives

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Perform market and audience research

What we expect from you:

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5+ years of digital consumer marketing experience in a integral company,



3+ years in a similar role

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Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills

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Experience working with a mobile product, preferably in the ride-hailing or similar tech industry

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Proven track record of effectively delivering multiple marketing projects in a fast-paced environment

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Hands-on project management experience, including agency management and direct involvement in tasks when needed

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Ability to develop market insights and marketing strategy, and analyze campaign effectiveness

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Strong data and analytical skills

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English and Spanish on a fluent level

Job Benefits:

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Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.

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Develop your professional skills with access to mentoring, career consulting, and learning programs.

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Collaborate with teams around the worl

📌 Country Marketing Lead Mexico (Ciudad de México)
🏢 inDrive
📍 Ciudad de México