Sr Brand Managers understand the fundamental drivers of brands, business, consumers, customers, partners, and competitors. They lead the development and local adaptation of brand strategy, protecting brand integrity across all marketing initiatives and communications. In this role, you will lead the Agaves portfolio in Mexico (Patrón Core and Premium, Cazadores and Ilegal), connecting consumer insight, brand building and commercial execution to deliver sustainable growth and long-term equity

ABOUT YOU
You are a marketing leader who puts the consumer and the customer at the center of every decision. You combine strategic thinking with strong executional discipline, inspiring teams and agency partners to deliver culturally relevant programs that accelerate both brand equity and commercial performance.

You are comfortable operating in a fast-paced, matrix environment and are trusted to take the lead, use initiative and simplify complexity. You are a strong people leader, coaching and developing a team across the Agaves portfolio. Strong relationships define you, and you build close partnerships across Sales, Trade Marketing and key cross‑functional stakeholders—both within and outside Bacardi.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Lead the Agaves portfolio agenda in Mexico (Patrón Core and Premium, Cazadores and Ilegal), defining priorities that balance brand building and commercial delivery

Craft consumer- and customer-led strategies and programs that strengthen brand equity and drive sustainable growth across channels

Identify trends, opportunities and customer needs, building a short/medium/long-term pipeline to meet business targets

Lead A&P; investment and IAP for Agaves portfolio

Coordinate and implement marketing strategy, brand plans and activation programmes to deliver strategic goals with executional excellence

Lead, coach and develop the Agaves marketing team, tracking performance, creating development plans and reporting key metrics

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY





10+ years of broad marketing experience in consumer goods and or spirits. Relevant experience in Mexico

Strong Commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of: Channel, price, promotional activity and through‑the‑line activation

Proven experience building premium brands and driving execution, translating consumer insights into programs that win with customers and consumers

Strong business acumen; understanding of how key functions connect to deliver long‑term decisions and results

Digitally savvy with social media expertise and the capacity to connect people and systems in the delivery of results

Proven leadership within a matrix organisation, managing multiple stakeholders in a complex environment; demonstrated people leadership and coaching capability

Bachelor’s degree in Marketing or Business

Relevant experience in P&L; management, sell‑in and sell‑out, and team leadership

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

Globally minded and able to demonstrate cross‑cultural understanding and sensitivity

Great communication skills and gravitas

Socially engaging and confident representing brands in customer and industry environments

Resilience and ability to deal with ambiguity

Courage, strong negotiation skills and sound judgement

LEADERSHIP AGILITY

Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well,



understanding both your own strengths and weaknesses and your impact on others

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

Compensation, Paid Time Off & Retirement

Competitive Pay Package

Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)

Retirement/Pension Plan

Medical, Critical Illness, and Life Insurance

Employee Assistance Programs

Best‑in‑class, family‑friendly, and inclusive leave policies

Additional Benefits

Versátil work arrangements (depending on role/office/site location)

Access to E‑learning Platforms and Career Development programs

Travel Discounts (i.e., hotel and car rental)

And much more!

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📌 Sr. Brand Manager, Agaves (Colón)
🏢 Bacardi-Martini
📍 Colón