We are Fonterra, one of the world's largest dairy nutrition companies. At Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers general impact through local action.

Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally. As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk. When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

About the Opportunity Reporting to the Senior Product, Market & Innovation Strategy Manager, this role supports the development and execution of growth strategies across Fonterra's Foodservice and Ingredients portfolios throughout LATAM. Working in a predominantly B2B environment, you'll help identify market opportunities, translate customer and channel insights into actionable strategies, and develop integrated activation plans that drive commercial growth. Partnering closely with Sales, Technical, Product and Innovation teams, you'll ensure strategic priorities are effectively brought to life in market.

A key component of the role is managing marketing investment end-to-end, ensuring budgets are allocated effectively, performance is measured,



and resources are directed towards initiatives that deliver the greatest commercial impact.

Key Responsibilities Support the development and execution of growth strategies across the Foodservice and Ingredients portfolios.

Conduct market, customer and competitor analysis to identify growth opportunities and inform strategic decision-making.

Develop and execute integrated marketing and activation plans aligned to commercial priorities.

Manage marketing budgets end-to-end, including planning, forecasting, tracking and ROI evaluation.

Monitor performance and provide recommendations to optimise marketing effectiveness and business results.

Build strong partnerships across Sales, Technical, Product and Growth teams to drive alignment and execution.

Prepare strategic insights, business cases and presentations for senior stakeholders.

Contribute to long-term portfolio, customer and market planning initiatives.

About You

You're a commercially minded marketing or strategy professional with experience operating in a B2B environment. You understand how to translate customer needs, market dynamics and commercial objectives into clear growth opportunities and impactful activation plans. You bring a strategic mindset, strong financial discipline and the ability to manage marketing investment with a focus on delivering measurable outcomes.

Equally comfortable working with data and stakeholders, you're skilled at influencing others, navigating complexity and driving execution across cross-functional teams. As this role supports stakeholders and customers across LATAM,



you'll be fluent in both English and Spanish and confident working across diverse markets and cultures.

What You'll Bring Experience in strategic marketing, market strategy, category, growth or commercial roles.

Proven experience managing budgets end-to-end, including planning, forecasting, reporting and ROI measurement.

Experience working in a B2B environment, with an understanding of B2B customer, channel and go-to-market strategies.

Strong strategic marketing capability and experience developing market-led growth plans.

Strong analytical skills with the ability to translate insights into commercial actions.

Excellent stakeholder management and influencing skills.

Fluency in both English and Spanish.

Experience working across multiple portfolios, categories or markets will be highly regarded.

- Ability to balance strategic thinking with hands-on execution in a fast-paced environment. Are you excited about this opportunity but may only meet some requirements? At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities. Or join our Talent Community by clicking [1] here, to be notified about new and relevant job opportunities. The benefits of life at Fonterra Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration (600,000 - 730,000)and a range of benefits, regardless of your role or location. Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations. Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.

References

Visible links

- https://fonterrakf.avature.net/talentcommunity?&source;=jobads

📌 Market Strategy Associate - Foodservice (Ciudad de México)
🏢 Fonterra
📍 Ciudad de México