Marketing Manager — De Volada

Remote | Mexico | Full-TimeCompensation: USD $1,750–$2,500/month, depending on experience

About Us

We are building a portfolio of Mexican-inspired spirits brands in the U.S.

Our current brand, Volada Vodka, is inspired by Mexican aguas frescas and is sold across Texas and additional U.S. markets.

Website: www.voladavodka.com

Instagram: @voladavodka

We are now launching De Volada Mexican Candy Shot, a ready-to-pour spicy watermelon tequila shot inspired by one of the most popular shots in Texas.

Website: www.devoladashots.com

Instagram: @mexicancandyshots De Volada is being built around real-world occasions: pregames, nightlife, tailgates, festivals, parties, tastings, and other social events. We are looking for a hands-on marketer in Mexico who wants to help shape the brand from the beginning.

You will work directly with the founder and coordinate closely with our sales and field marketing team in Texas, as well as photographers, videographers, creators, influencers, and other freelance partners.

What You’ll Work On A lot of our marketing starts with things happening in the real world.

Our team in Texas is constantly putting on events and activations. We work with local videographers and on-camera creators to capture those moments, interview consumers, get reactions, and create footage around the product.

Your role will be to help turn that activity into a consistent marketing engine.

That may include

- Planning social content and helping decide what types of content we should be creating
- Editing short-form video from events, creator shoots, product shoots, and other raw footage
- Turning real-world activations into Reels, Stories, ads, and other social content
- Sourcing UGC creators, influencers, photographers, and other creative talent
- Giving creators clear direction around concepts, hooks, style, and deliverables
- Managing influencer gifting, product seeding, and creator outreach
- Coordinating lifestyle and product photography in the U.S. and, when useful, Mexico
- Managing the social calendar, publishing content, and keeping projects organized




- Helping identify strong organic content that can be boosted or adapted for paid social
- Doing light paid social testing and learning which creative performs best
- Managing basic email marketing, newsletters, and automated customer flows
- Tracking performance and using the results to improve future creative

You will not necessarily be doing all of these things at the same time. We are looking for someone with enough range to work across the brand as priorities change.

Who We’re Looking For

You’re probably a strong fit if you:

- Have 3+ years of hands-on marketing experience
- Have worked with consumer products, CPG, food and beverage, fashion, beauty, hospitality, lifestyle, or other physical-product brands
- Understand social media from both a creative and performance perspective
- Know how to find and work with UGC creators, influencers, photographers, and freelancers
- Have experience developing content concepts and giving creative direction
- Can edit short-form video or have strong experience managing the editing process
- Understand how to take raw event footage and turn it into content people actually want to watch
- Have experience with influencer gifting, product seeding, or creator campaigns
- Have some familiarity with paid social and email marketing
- Are comfortable moving between creative work, coordination, and execution
- Have strong taste and good judgment
- Are organized, responsive, and able to move projects forward without constant supervision
- Speak and write excellent English

Experience with alcohol, nightlife, events, Mexican culture, or U.S. consumer brands is a plus. Who This Role Is Probably Not For

This role is probably not the best fit if your experience has been highly specialized and removed from the vigente creation of marketing.

For example,



if most of your background is:

- Paid-media analytics without responsibility for developing the creative
- Managing dashboards and reporting while another team creates all content
- Large-company marketing where agencies or separate departments handle creators, production, social, and execution
- Pure performance marketing without experience building a brand or creating content
- Strategy roles where you rarely have to personally coordinate, edit, brief, source, or execute

We are not looking for someone who only analyzes marketing after it exists. We need someone who can help create the marketing in the first place — finding the right people, shaping the idea, getting the content made, editing it, publishing it, and then using performance data to make the next round better.

Why De Volada

You will have exposure to the full marketing process, from an event or creator concept all the way through the finished content and campaign.

We move quickly, test ideas, and care more about strong creative execution than corporate process.

If you like consumer brands, culture, creators, events, and building something from the ground up, this should be a fun role.

Application

Please submit your CV in English along with a portfolio or examples of relevant work.

We would especially like to see:

- Social content you personally created or managed
- Short-form video you personally edited or directed
- Creator, influencer, or UGC campaigns you worked on
- Consumer or lifestyle brands you helped market

Job Type: Full-time Pay: $25,000.00 - $40,000.00 per month

Application Question(s)

- Please share your marketing portfolio
- Please share live social media links to the best performing marketing assets you personally were involved with creating, ideating or sourcing talent for. If this information is already in your portfolio, you can just indicate that.

Experience:
- Influencer & UGC marketing: 1 year (Required)
- video editing: 1 year (Preferred)
- consumer or physical products companies or lifestyle brands: 2 years (Preferred)

Language:
- English (Required)

Work Location: Remote

📌 Marketing Manager (México)
🏢 Volada Vodka
📍 México